June 9, 2010 Advertising & Sponsorships

7:20:24 am ErickTaft: ASTD Chapter Leader Chat is this Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:11:34 am LandDDave: RT @ErickTaft: ASTD Chapter Leader Chat is this Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

7:05:15 am ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters #in

9:15:26 am cindyhugg: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:41:30 am dbolen: RT @cindyhugg: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:47:20 am ASTDAtlanta: RT @ErickTaft: Join us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:48:00 am ASTDCHAPTERS: Communicate the Value of Training! June 10 FREE chapter leader webcast w/ Brian Lambert, ASTD, Sales Training Drivers. http://bit.ly/acQrII

5:30:00 pm dbolen: Three hours until ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

5:32:09 pm larrystraining: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters #in

7:58:23 pm dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:01:54 pm TerrenceWing: RT @dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:12:15 pm LandDDave: RT @dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:25:09 pm ASTDLA: #ASTDChapters Chat at 5:30 pm PT today. Looking forward to attending

8:29:46 pm dbolen: Afternoon/evening all. Tonight’s topic is Sponsorships/Advertising. #astdchapters

8:31:25 pm dbolen: Hopefully, Twitter has resolved the issues from earlier today #astdchapters Let’s give it a shot.

8:32:32 pm dbolen: Will be chatting with #astdchapters. Lot’s of tweets focused on advertising and sponsors. Come join us.

8:34:19 pm LandDDave: Greetings All. Looking forward to another #astdchapters chat.

8:35:24 pm TerrenceWing: Hi folks. Glad I could make it. #astdchapters

8:35:48 pm dbolen: @LandDDave #astdchapters Evening Dave

8:36:20 pm dbolen: @TerrenceWing #astdchapters Welcome to the chat, Terrence

8:36:47 pm TerrenceWing: Looks like Twitter is working now. #astdchapters

8:36:54 pm dbolen: Rules for #astdchapters: 1) Introduce yourself. Location? Chapter? Role? (We do this again at the end.) #astdchapters

8:38:19 pm TerrenceWing: 1) Terrence Wing – Los Angeles chapter – Director of Workshops #astdchapters

8:38:43 pm dbolen: Don Bolen, president Greater ATL, busy weekend with our leadership academy on Saturday and a exec board meeting #astdchapters

8:39:52 pm TerrenceWing: @dbolen That makes you Super Don #astdchapters

8:40:14 pm dbolen: 2) [try to] stay on the #astdchapters topic. A new question will be asked every 15 min or so. #astdchapters

8:41:17 pm dbolen: @TerrenceWing #astdchapters along with the academy members and our leadership team

8:42:42 pm dbolen: #astdchapters looks like we’re off to a slow start

8:42:53 pm TerrenceWing: Was the leadership academy a chapter event or from your employer? #astd #astdchapters

8:43:26 pm dbolen: 3) Please RT questions so others outside the chat know what you are talking about. #astdchapters

8:43:35 pm TerrenceWing: @dbolen I recommend we include #ASTD in our tweets as well as #astdchapters

8:44:05 pm dbolen: @TerrenceWing #astd #astdchapters this si a standing event, since 2004

8:44:15 pm LandDDave: Want to learn more about how local chapters can add to your #ASTD expierience? Join us for the #astdchapters chat right now! #lrnchat

8:44:51 pm dbolen: @TerrenceWing #ASTD #astdchapters agreed, let’s set this as a guideline

8:45:27 pm dbolen: 4) Please include Q# in related responses. #astdchapters #ASTD

8:45:47 pm TerrenceWing: Join us as we discuss Chapter issues. We’ve already begun but there’s plenty to discuss at #astd #astdchapters

8:46:20 pm dbolen: 5) When writing, complete thoughts help followers outside chat learn from you. #astdchapters #ASTD

8:46:20 pm TerrenceWing: @LandDDave Hey Dave #astd #astdchapters

8:47:33 pm dbolen: 6) Remember to include #astdchapters and #ASTD in all posts. http://tweetchat.comhttp://tweetgrid.com http://bit.ly/bJQTsP work well

8:48:48 pm dbolen: RT @LandDDave: Want to learn more about how local chapters can add to yr #ASTD expierience? Join us #astdchapters chat right now! #lrnchat

8:50:27 pm TerrenceWing: shall we jump into the first question? #astdchapters

8:50:45 pm dbolen: Q1) How does your chapter advertise events? #astdchapters #ASTD

8:52:09 pm TerrenceWing: We use email blasts, weekly eNewsletter, and a monthly postcard. We’re looking for more innovative approaches #astd #astdchapters

8:53:31 pm TerrenceWing: We’re building or Social Media campaign but we have to build the network first or we’re just talking to an empty void. #astdchapters

8:53:51 pm LandDDave: Q1) this is an improvement opportunity for us. Currently we only advertise via e-mail blasts and flyers at events. #astdchapters

8:54:06 pm dbolen: @TerrenceWing #astd #astdchapters we used postcards and felt that made no difference in attendance, just added cost, complexity

8:54:22 pm TerrenceWing: RT @LandDDave this is an improvement opportunity for us. Currently we only advertise via e-mail blasts and flyers at events. #ASTDchapters

8:54:52 pm britz: Q1) we Tweet, email blast, website, SIG Google groups posts, LinkedIn & FB #astd #astdchapters

8:55:45 pm dbolen: @britz #astd #astdchapters Mark, welcome to the chat

8:56:48 pm dbolen: RT @TerrenceWing: We’re building or Social Media campaign but we have to build network first or we’re talking to empty void #astdchapters

8:57:09 pm britz: @dbolen thanks! been wanting to get in for weeks…spread to thin however. #astd #astdchapters

8:57:14 pm TerrenceWing: @britz Hey Mark #astdchapters

8:58:19 pm TerrenceWing: What seems to be your most effective advertising tool @dbolen @britz @landDDave #astd #astdchapters

8:58:34 pm LandDDave: @britz greetings Mark! #astdchapters

8:58:41 pm dbolen: @britz #astd #astdchapters spread too thin, we all can relate!

8:58:58 pm britz: @TerrenceWing hi Terrence. good to see you. #astd #astdchapters

8:59:06 pm dbolen: Q2 What advertising have you tried that has not worked? #astdchapters #ASTD

8:59:59 pm TerrenceWing: @dbolen We actually downgraded from a newsletter to a postcard #astd #astdchapters

9:00:56 pm TerrenceWing: Q2 Seems like everyone is numb to traditional adv but it does keep the brand fresh and present #astd #astdchapters

9:02:14 pm dbolen: Q2 anyone used paid advertising on a website? other newsletter? other association’s website? #ASTD #astdchapters

9:03:07 pm TerrenceWing: Q2: I am not sure if it is the vehicle or the event being advertised. A “WOW” event would stand out on a napkin #astd #astdchapters

9:03:13 pm britz: Q2 we are not seeing much from direct mailings. we’ve really started dropping it all together #astd #astdchapters

9:03:43 pm LandDDave: Q2) we’ve done direct invitations (mail) to senior leaders for special events – mixed results #astdchapters #astd

9:04:11 pm dbolen: RT @TerrenceWing: Q2: i’m not sure if its the vehicle / event being advertised. A “WOW” event wld stand out on a napkin #astd #astdchapters

9:04:13 pm TerrenceWing: @dbolen We haven’t done much of that due to budget issues. It’s the ultimate Kunundrum. #astd #astdchapters

9:04:49 pm britz: @LandDDave Hi Dave! #astd #astdchapters

9:04:51 pm LandDDave: @TerrenceWing do you actually do paid advertising? #astdchapters #astd

9:04:52 pm dbolen: Q3) What has been your most successful advertising campaign? #astdchapters #ASTD

9:05:11 pm TerrenceWing: @britz Other than the monthly postcard which use to be a newsletter, we don’t use snail mail. #astdchapters

9:05:31 pm TerrenceWing: @LandDDave No paid advertising #astdchapters

9:05:50 pm britz: RT @TerrenceWing: Q2: ….A “WOW” event would stand out on a napkin #astd #astdchapters

9:06:56 pm TerrenceWing: Q3: Amazing Event / Amazing Presenter / Word of Mouth – It’s scary but sometimes it just works that easy #astd #astdchapters

9:08:11 pm dbolen: @TerrenceWing #astd #astdchapters Q3 amazing content/presenter is king

9:09:06 pm britz: Q3) As Terrence said – WOW events or what I call hitting the “Pain Points”#astd #astdchapters We had @thomasStone present this year-big hit

9:09:10 pm ErickTaft: Good evening all. #astdchapters

9:09:32 pm TerrenceWing: Sometimes, I think, should we even have this event if we have to advertise it so hard? #astd #astdchapters

9:10:04 pm dbolen: @ErickTaft good evening #ASTD #astdchapters

9:10:24 pm TerrenceWing: @britz Is that @thomasStone from Element K? #astdchapters

9:10:48 pm TerrenceWing: @ErickTaft Hi Erick. Glad you made the party #astd #astdchapters

9:11:07 pm britz: @ErickTaft g’evening Eric #astd #astdchapters

9:11:41 pm ErickTaft: Thank you. I see y’all have added a new hash tag 🙂 #ASTD #astdchapters

9:11:54 pm britz: @TerrenceWing The one & only…#astd #astdchapters

9:12:04 pm TerrenceWing: It might be helpful to use speakers with a strong social media network so they can spread the word. #astd #astdchapters

9:12:50 pm dbolen: @britz Q3 can you tell us more about the Stone event? #ASTD #astdchapters

9:13:08 pm ErickTaft: @TerrenceWing Good point – well connected speakers often promote where they will be next. #ASTD #astdchapters

9:13:11 pm dbolen: RT @TerrenceWing: It might be helpful to use speakers with a strong social media network so they can spread the word. #astd #astdchapters

9:14:09 pm britz: @TerrenceWing now we have Tony Bingham coming tomorrow nite to keynote BEST awards and host a Fri morning CEO forum!!! #astd #astdchapters

9:14:14 pm TerrenceWing: We invited @DonFord to present on ROI and he facilitated a LinkedIn discussion leading up to the workshop. #astd #astdchapters

9:15:04 pm TerrenceWing: @britz Way to pull out the big guns. #astd #astdchapters

9:15:39 pm ErickTaft: RT @dbolen: Q3) What has been your most successful advertising campaign? #astdchapters #ASTD

9:15:49 pm dbolen: @britz #astd #astdchapters sounds like a great RELEVANT event

9:16:35 pm britz: @dbolen we had a gr8 venue & topic for Tom – SM 4 lrning: tools, value of use, purpose …even the forgetting curve #astd #astdchapters

9:17:35 pm dbolen: RT @TerrenceWing: We invited @DonFord 2 present on ROI, he facilitated a LinkedIn discussion leading up 2 the workshop. #astd #astdchapters

9:17:44 pm LandDDave: We’re placing a big emphasis on advertising for or Sept event w/ Lou Russell. #astdchapters #astd

9:18:18 pm ErickTaft: RT @TerrenceWing: Q2: I am not sure if it is the vehicle or the event being advertised. A “WOW” event would stand out on a napkin #astd #astdchapters

9:18:48 pm dbolen: @LandDDave #astdchapters #astd what channels for the Lou Russell event?

9:19:26 pm ErickTaft: @LandDDave Who is driving the advertising for your chapter? #astdchapters

9:21:39 pm dbolen: Switching gears Q4) How can vendors advertise with your chapter? #astdchapters #ASTD

9:22:11 pm LandDDave: I’ve been trying to get our board focused more on individual advocates than a specific advertising platform. #astdchapters #astd

9:22:23 pm TerrenceWing: Are there any National tools to help with Chapter advertising? #astd #astdchapters

9:22:47 pm ErickTaft: RT @dbolen: Switching gears Q4) How can vendors advertise with your chapter? #astdchapters #ASTD

9:23:17 pm TerrenceWing: Q4 Vendors can adv in newsletter, banner on website, sponsor chapter meeting #astd #astdchapters

9:23:51 pm LandDDave: RT @dbolen: @LandDDave #astdchapters #astd what channels for the Lou Russell event?<< All existing, considering others as well

9:23:53 pm britz: RT @dbolen: Q4) How can vendors advertise with your chapter? #astdchapters #ASTD // this has been a big discussion..what say u?

9:24:38 pm LandDDave: RT @ErickTaft: @LandDDave Who is driving the advertising for your chapter? #astdchapters << you mean who on the board? We all share it.

9:25:28 pm TerrenceWing: We were considering an animated slideshow pre-chapter meeting #astd #astdchapters

9:25:35 pm ErickTaft: Q4) Our chapter used to offer sponsorships on website – unfortunately only effective if someone steps up and drives it. #ASTD #astdchapters

9:26:05 pm dbolen: Q4) website + email blasts ATL #astdchapters #ASTD

9:26:27 pm TerrenceWing: We have a director of Sponsorship now #astd #astdchapters

9:27:04 pm ErickTaft: Q4) Are other chapters using vendors to sponsor food, meeting location rent, etc to drive down operational expenses? #ASTD #astdchapters

9:27:21 pm dbolen: @ErickTaft #ASTD #astdchapters Q4 we’re in the process of redesigning our sponsor programs

9:28:07 pm LandDDave: Q4) For our chapter advertising and sponsorship are one and the same. We need to reconsider this. #astdchapters #astd

9:28:50 pm dbolen: RT @TerrenceWing: We have a director of Sponsorship now #astd #astdchapters VP Marketing owns in ATL Q4

9:29:16 pm TerrenceWing: Great discussion gang. I have to step away. See you next month for #astdchapters

9:29:17 pm dbolen: Q5) What options/plans/pricing do you have? #astdchapters #ASTD

9:29:52 pm ErickTaft: RT @LandDDave: Q4) For our chapter advertising and sponsorship are one and the same. <— How is that working? #ASTD #astdchapters

9:30:09 pm LandDDave: RT @TerrenceWing: We have a director of Sponsorship now #astd #astdchapters << we had one this year too – wrong person though.

9:30:15 pm dbolen: May as well push the next Q too! Q6) What – if any – sponsorship plans does your chapter have? #astdchapters #ASTD

9:31:30 pm LandDDave: @ErickTaft our meeting sponsorships basically function that way. #astdchapters #astd

9:31:42 pm dbolen: @TerrenceWing #astd #astdchapters re: national materials – could not find anything with a quick search

9:32:36 pm dbolen: RT @LandDDave: @ErickTaft our meeting sponsorships basically function that way. #astdchapters #astd as does ATL #astdchapters

9:34:42 pm britz: Q6) I know our Sponsorship goal…get more sponsors! The plan, still being developed tho #astd #astdchapters

9:34:50 pm LandDDave: @ErickTaft it’s hard to evaluate our program as we had the wrong person in the role this year; we actually removed him. #astdchapters #astd

9:36:57 pm dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD

9:38:02 pm ErickTaft: Twitter is running slow for me – not sending all updates. #ASTD #astdchapters

9:38:20 pm ErickTaft: RT @britz: Q6) I know our Sponsorship goal…get more sponsors! The plan, still being developed tho #astd #astdchapters

9:38:30 pm britz: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD // we do it through internal connections/ networking

9:38:42 pm ErickTaft: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD #astdchapters

9:39:11 pm ErickTaft: Q7) Networking & informal connections. #ASTD #astdchapters

9:39:18 pm LandDDave: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD

9:39:34 pm dbolen: RT @ErickTaft: Twitter is running slow for me – not sending all updates. #ASTD Me too, TweetDeck API unavailable msg #astdchapters

9:39:51 pm britz: @ErickTaft i’ve had delays as well (Tweetdeck) #astd #astdchapters

9:40:32 pm dbolen: Q7 – our VP Marketing has produced a brochure and makes calls #astdchapters

9:41:47 pm dbolen: Q8) What benefits do you provide to sponsors? #ASTD #astdchapters

9:43:25 pm britz: I must bow out now. 6 mile run in morning UGH. – great to be here tho! #astd #astdchapters

9:43:38 pm dbolen: Moved to TweetChat – wondering if we should call this one with the Twitter issues. Thoughts? #ASTD #astdchapters

9:44:15 pm dbolen: @britz Thanks, have a great run #astdchapters

9:45:07 pm LandDDave: Q7) sadly, our sponsorship outreach is fairly unorganized. #astdchapters #astd

9:45:37 pm dbolen: RT @ErickTaft: Q7) Networking & informal connections. #ASTD in finding sponsors #astdchapters

9:46:35 pm dbolen: RT @LandDDave: Q7) sadly, our sponsorship outreach is fairly unorganized. #astdchapters #astd ATL have those opportunities too #astdchapters

9:47:11 pm ErickTaft: @dbolen I agree due to the Twitter issues. #ASTD #astdchapters

9:47:59 pm LandDDave: @britz good for you – I’m not sure I could pull off a 6 block run. #astdchapters #astd

9:49:09 pm LandDDave: RT @ErickTaft: @dbolen I agree due to the Twitter issues. #ASTD #astdchapters<< agreed

9:49:11 pm dbolen: Let’s put a fork in this. I’ll get the transcript posted and let y’all know. Thanks Erick and Dave. Night all #ASTD #astdchapters

9:49:29 pm dbolen: Qwrap 1) If there is anything we can help you with please let us know. #astdchapters #astdchapters

9:50:01 pm dbolen: Qwrap 2) Please send your suggestions for future chats to @CindyHugg @TerrenceWing @ErickTaft @dbolen @LandDDave #ASTD #astdchapters

9:50:55 pm LandDDave: Good night gentlemen, always a pleasure. #astdchapters #astd

9:52:01 pm ErickTaft: Good night all. #astdchapters

9:52:45 pm dbolen: Thank you all as volunteers for ASTD and your chapters #ASTD #astdchapters

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