July 18, 2012 Increase Chapter Revenue

July 18, 2012 Increase Chapter Revenue

ASTDNEFL Good evening. We are starting the Chapter Leader Tweet Chat in five minutes #astdchapters

ASTDNEFL Welcome to the July ASTD Chapter Leader Tweet Chat #ASTDchapters

ASTDNEFL Tonight’s topic is Increasing Chapter Revenue #ASTDchapters

ASTDNEFL The rules for this tweet chat are as follows…#ASTDchapters

ASTDNEFL Rule 1. Introduce yourself. (Are you a member? Location? Chapter Leader? etc) #ASTDchapters

ASTDNEFL Rule 2. Please stay on topic. A new question will be asked periodically. If you can, include question #s in related responses #ASTDchapters

astdOC RT @ASTDNEFL: Tonight’s topic is Increasing Chapter Revenue #ASTDchapters

ASTDNEFL Rule 3. When writing, use complete thoughts to help followers outside the chat learn from you #ASTDchapters

ASTDNEFL Rule 4. Remember to include #astdchapters in all posts. You are welcome to add #ASTD too #ASTDchapters

astdOC RT @ASTDNEFL: Rule 1. Introduce yourself. (Are you a member? Location? Chapter Leader? etc) #ASTDchapters

ASTDNEFL Rule 5. Periodically RT questions so others outside the chat know what we are talking about #ASTDchapters

astdOC RT @ASTDNEFL: Rule 2. Please stay on topic. A new question will be asked periodically. include qu #s in related responses #ASTDchapters

ASTDNEFL Rule 6. During the chat, please unprotect your updates so others can see your thoughts #ASTDchapters

jenni694 Hello all, Jennifer Tomarchio here from So Fl, national advisor for chapters #Astdchapters

ASTDNEFL Lastly – We’ll ask you to re-introduce yourself at the end #ASTDchapters

astdOC RT @ASTDNEFL: Rule 5. Periodically RT questions so others outside the chat know what we are talking about #ASTDchapters

ASTDNEFL I am Alison Cruess, VP of Technology for the Northeast Florida chapter. Please introduce yourself. #ASTDchapters

larrystraining Larry Straining, CPLP – #CCASTD co-VP Marketing – ALC Program Advisory Committee #ASTDChapters

astdOC Hello all, Coline Son Lee, ASTD-OC, VP-Marketing #ASTDchapters

rwz1 Hi Bob Zinsser from NEFL Chapter #astdchapters

dbolen Hello #astdchapters, Don Bolen, Greater Atlanta, Senior Advisor

drlarryhiner #ASTDChapters #1: Larry Hiner, Comm Director, ASTD Sacramento

tomspiglanin @pmtrainer 🙂 RT @astdOC Hello all, Coline Son Lee, ASTD-OC, VP-Marketing #ASTDchapters

ASTDNEFL Tonight’s topic is Increasing Chapter Revenue and our first question is ‘What are your chapter’s current sources for revenue?’ #ASTDchapters

larrystraining I wanted to take a quick moment & give some #ASTDALC reminders. http://t.co/4hHs4cV0 #ASTDChapters

larrystraining Registration is open & early bird registration closes July 31. Save some money & register your team soon. http://t.co/4hHs4cV0 #ASTDChapters

rwz1 Certainly membership but I think the real revenue driver is hosting special events and $ from registration & sponsorships. #astdchapters

astdOC RT @ASTDNEFL: Tonight’s topic Increasing Chapter Revenue. Q1) ‘What are your chapter’s current sources for revenue?’ #ASTDOC #ASTDchapters

dbolen Q1 on revenue, healthy chapters should have diversity: membership, programming & workshops, advertising, sponsorships #astdchapters

larrystraining Don’t wait to get your hotel. There is another event that weekend that will fill up the rooms. http://t.co/4hHs4cV0 #ASTDALC #ASTDChapters

astdOC Q1) Membership, Special events, sponsorships #astdoc #ASTDchapters

drlarryhiner Q1: Annual dues + event fees + sponsorships #ASTDchapters

larrystraining Q1) #CCASTD – Membership Dues + Programming + Sponsors + Online Resource Guide #ASTDChapters

rwz1 What have been some successful co-marketing efforts for events with other realted orgs? #astdchapters

astdOC There appears to be a recurring theme RE Q1 – memberships, programs, sponsors…any other creative ways being used? #astdoc #ASTDchapters

ASTDNEFL Quest 2: Does you chapter have a marketing and/or sponsorship revenue program? #ASTDchapters

dbolen @astdOC Q1 chapters should be easy to business with, easy to understand membership, advertising and sponsor packages #astdchapters

astdOC @ rwz1 #ASTDOC hosted #Articulate E-Learning Heroes and partnered with ARMA & Cornerstone #ASTDchapters

larrystraining RT @ASTDNEFL: Q2) Does you chapter have a marketing and/or sponsorship revenue program? #ASTDChapters

astdOC RT @ASTDNEFL: Quest 2: Does you chapter have a marketing and/or sponsorship revenue program? #astdoc #ASTDchapters

dbolen Q2Greater Atlanta’s VP Marketing manages our program, details here – http://t.co/s15QqMB7 #astdchapters

larrystraining Q2) #CCASTD We have several tiers of sponsorship. Annual (diamond), Event, Training Today Ads to name a few. #ASTDChapters

drlarryhiner Q2: Sacto has a Mktg Director and a plan; it’s about brand awareness really. #ASTDchapters @ASTDSac

dbolen RT @drlarryhiner: Q2: Sacto has a Mktg Director and a plan; it’s about brand awareness really. #ASTDchapters @ASTDSac ditto!

astdOC ASTDOC has a marketing team lead by the VP-Marketing. We partner with Programs for events, SIGs, and website sponsors #ASTDchapters

larrystraining Q2) #CCASTD We also have a resource (or buyers) guide. If u offer a service u can advertise it in this online guide for a fee. #ASTDChapters

drlarryhiner #ASTDchapters I guess Q2 is really, what are the objectives of your marketing plan, and how do they tie to revenue?

ASTDNEFL Quest 3: Has your chapter considered other revenue sources not currently in practice – if so, which ones? #ASTDchapters

jenni694 Q2) south fl does have a sponsorship program. But, have been slow in getting sponsors lately #Astdchapters

drlarryhiner @jenni694 #ASTDchapters Sacto uses event sponsors for our annual conference, and site sponsors for the web.

jenni694 Back to Q1 programs are usually break even, would like to hear other ways to get $ besides sponsors? Anyone? #Astdchapters

astdOC RT @ASTDNEFL: Quest 3: Has your chapter considered other revenue sources not currently in practice? If so, which ones? #astdoc #ASTDchapters

jenni694 How often is this published? RT @larrystraining: Q2) #CCASTD have a resource guide for advertising #Astdchapters

larrystraining It is online. RT @jenni694: How often is this published? RT @larrystraining: Q2)#CCASTD have a resource guide for advertising #ASTDChapters

jenni694 Q3) S FL considering job postings for mon members for a fee #Astdchapters

ASTDNEFL RT @jenni694: Back to Q1 programs are usually break even, would like to hear other ways to get $ besides sponsors? Anyone? #Astdchapters

drlarryhiner @jenni694 #ASTDchapters Sacto posts job listings for free as a member benefit; in this economy, we feel lucky to get the ones we do!

ASTDNEFL Quest 4: How successful is your chapter’s use of the CHiP code? How do you promote it to your members? #ASTDchapters

astdOC RT @ASTDNEFL: Quest 4: How successful is your chapter’s use of the CHiP code? How do you promote it to your members? #astdoc #ASTDchapters

larrystraining RT @ASTDNEFL: Q4) How successful is your chapter’s use of the CHiP code? How do you promote it to your members? #ASTDChapters

astdOC We promote it for conferences such as ICE, ASTD bookstore etc #ASTDchapters

jenni694 Q4) chip code $ is not relied on, but nice to have #Astdchapters

03  dbolen Greater ATL promotes on home page and reminds in meeting/SIG/GIG rotating PowerPoint. Is a small revenue generator #astdchapters

drlarryhiner #ASTDchapters Q4. ChIP code, along with other benefits of national membership, not highlighted or clear as they could be.

drlarryhiner #ASTDchapters Q4. Closer linkage to national is a goal for this year and reflected in our strategic planning.

ASTDNEFL Q4 NE Fla promotes CHip Code on hoome page #astdchapters

ASTDNEFL Quest 5: What are some Best Practices for increasing revenue? #ASTDchapters

jenni694 @larrystraining will check out the guide online – is it available to non members? #ASTDChapters

astdOC Our ChIP is promoted with the Contact Up page as well as the Power of Two program #astdoc #ASTDchapters

astdOC RT @ASTDNEFL: Quest 5: What are some Best Practices for increasing revenue? #ASTDchapters

jenni694 RT @larrystraining: early bird registration for ALC closes July 31. register your team soon. http://t.co/B70ab5MA #ASTDChapters

jenni694 Q5) drive more attendance to events to increase $ #ASTDChapters

jenni694 Q5) network to talk about sponsor opportunities to increase $ #ASTDChapters

jenni694 Q5) give back to members when finances are good, will drive more engagement and keep the stream going #ASTDChapters

astdOC Q5) Outreach to organizations to bring awareness of the value of membership and events offered by the chapter #astdoc #ASTDchapters

astdOC RT @jenni694: Q5) network to talk about sponsor opportunities to increase $ #ASTDchapters

jenni694 RT @astdOC: Q5) Outreach to orgs to bring awareness of the value of membership and events offered by the chapter #astdoc #ASTDChapters

drlarryhiner #ASTDchapters Q.all: Only reason to drive revenue is to provide service to members. #justsayin

larrystraining Yes it is. RT @jenni694: @larrystraining will check out the guide online – is it available to non members? #ASTDChapters

dbolen Q5 Greater ATL was recognized with a SOS for Sponsorship Sales, the SOS site is always a great place to find great ideas #astdchapters

jenni694 good point! RT @drlarryhiner: #ASTDchapters Q.all: Only reason to drive revenue is to provide service to members. #justsayin #ASTDChapters

larrystraining RT @dbolen: Q5 Greater ATL was recognized w/ a SOS for Sponsorship Sales, SOS site is always a great place to find great ideas #ASTDChapters

ASTDNEFL Quest 6: Does your chapter have or has it considered creating a revenue source plan? #ASTDchapters

jenni694 Q6) How would a revenue source plan differ from a budget plan that lists income vs expenses? #ASTDChapters

drlarryhiner @jenni694 Q6. A plan would outline sources that would then be pursued and tracked. #ASTDchapters

jenni694 anyone have examples? RT @drlarryhiner: @jenni694 Q6. A plan would outline sources that would then be pursued and tracked. #ASTDChapters

ASTDNEFL Q6 a revenue plan would be used more for decision making #astdchapters

larrystraining Q6) We have a prospectus that we use when talking to potential sponsors. We start locally, then approached ASTD friendly orgs. #ASTDChapters

ASTDNEFL Quest 8: Is money flow and net profit part of the discussion at your board meetings? Please explain. #ASTDchapters

drlarryhiner @jenni694 #ASTDchapters Q6. No written example; but might start with X% from memberships, Y% sponsor ads, Z% other.

jenni694 Q6) would like to see revenue source plan submitted for SOS. please submit, if you have one #ASTDChapters

larrystraining Q6) I think a key is a good “What’s in it for them” the sponsor. What will they get if they support you. #ASTDChapters

jenni694 RT @drlarryhiner: Q6. No written example; but might start with X% from memberships, Y% sponsor ads, Z% other. #ASTDChapters

drlarryhiner @jenni694 #ASTDchapters Q6. Then, goal = identify 3 new sponsors for annual event at $500/ea, or whatnot. That can be tracked.

ASTDNEFL sorry miscounted – Q8 is really Q7 #astdchapters

astdOC RT @larrystraining: Q6) We use prospectus when talking to potential sponsors. start locally, then approach ASTD friendly orgs. #ASTDchapters

dbolen Q6 ATL has revenue targets for membership, sponsorship,etc. Reported monthly in P&L. #astdchapters

astdOC I think @larrystraining is right – Approach with WIIFM. I was able to secure sponsorship for events because sponsor had a need #ASTDchapters

dbolen Q6 ATL has a prospectus-like downloadable pdf for sponsor courtship – http://t.co/xbwUY0te #astdchapters

jenni694 RT @dbolen: Q6 ATL has revenue targets for membership, sponsorship,etc. Reported monthly in P&L. #Astdchapters

ASTDNEFL Quest 9: What are your takeaways from tonight’s chat on increasing revenue? #ASTDchapters

jenni694 Q9) look to build revenue source plan #Astdchapters

dbolen RT @jenni694: Q9) look to build revenue source plan #Astdchapters act and monitor progress

larrystraining Q9) Revenue is everyone’s (on the team) responsibility. It takes income to keep the chapters running. #ASTDChapters

jenni694 RT @larrystraining: Q9) Revenue is everyones (on the team) responsibility. It takes income to keep the chapters running. #Astdchapters

astdOC RT @dbolen: RT @jenni694: Q9) look to build revenue source plan #Astdchapters act and monitor progress #ASTDchapters

astdOC RT @larrystraining: Q9) Revenue is everyones (on the team) responsibility. It takes income to keep the chapters running. #ASTDchapters

ASTDNEFL Q9 per #drlarryhiner Only reason to drive revenue is to provide service to members #ASTDchapters

astdOC 9) Through continued added value of our programs & partnering w/ Orgs for sponsorships can we maintain healthy revenue stream #ASTDchapters

dbolen good night all, need to drop off #astdchapters

rwz1 Signing off all. Good session and information #astdchapters

astdOC Thanks everyone! Ca-ching$$$ #ASTDchapters

jenni694 @rwz1 Night Bob! Thanx for joining #astdchapters

ASTDNEFL Great discussion everyone, thank you! Please reintroduce yourself. (Are you a member? Location? Chapter Leader? etc) #ASTDchapters

drlarryhiner Q9. #ASTDChapters – I had a good time! “See” everyone next month – and in October IRL!

jenni694 Good night all! Great session #astdchapters

larrystraining Larry Straining, CPLP – #CCASTD co-VP Marketing – ALC Program Advisory Committee – See you all at #ASTDALC #ASTDChapters

jenni694 Jennifer Tomarchio, NAC sunshine area (fl & PR) see you next month #astdchapters

ASTDNEFL Alison Cruess, VP of Technology for Northeast Florida Chapter – good night! #astdchapters

jenni694 @ASTDNEFL Thanks for leading chat. Good job! #astdchapters