Posts Tagged ‘advertising’

April 18 Marketing your Chapter & Events

April 19, 2012

Apr 18 2012 23:00:04 dbolen Welcome everyone to #ASTD Chapter Leader Chat. Tonight’s topic is: Marketing your Chapter & Events #astdchapters

 Apr 18 2012 23:01:13 dbolen #ASTD stands for the American Society for Training and Development http://t.co/y8PMtvV0 #astdchapters

 Apr 18 2012 23:01:38 Yvonne_Regis It’s time for the monthly #astdchapters tweetchat at 5 PM MT – Chapter and Events #astd #ASTDChapters

 Apr 18 2012 23:02:05 dbolen Q0 warm-up after the rules. #astdchapters

 Apr 18 2012 23:04:02 dbolen Evening/Afternoon all, Don Bolen from Greater Atlanta, Senior Advisor, past president, sadly, will not be at ICE this year. #astdchapters

 Apr 18 2012 23:04:07 Yvonne_Regis Join us now at #astdchapters tweetchat, 5 PM MT – #astdrmc

 Apr 18 2012 23:04:43 jenni694 RT @Yvonne_Regis: Join us now at #astdchapters tweetchat, 5 PM MT – #astdrmc #ASTDChapters

 Apr 18 2012 23:05:35 jenni694 Rule 1) Jennifer Tomarchio, instructional Designer, NAC, past pres South Florida chapter #ASTDChapters

 Apr 18 2012 23:05:49 dbolen @jenni694 @Yvonne_Regis hello #astdchapters

 Apr 18 2012 23:05:56 sarahcolettem #astdchapters Sarah Gilbert VP Comm for Greater Atlanta & I am ready for Denver!

 Apr 18 2012 23:06:14 dbolen @cfricano Hey Cecil #astdchapters

 Apr 18 2012 23:06:29 sarahcolettem RT @dbolen: #ASTD stands for the American Society for Training and Development http://t.co/y8PMtvV0 #astdchapters

 Apr 18 2012 23:06:32 jenni694 @dbolen We’ll miss you at ICE! #ASTDChapters

 Apr 18 2012 23:06:47 dbolen great to see ATL colleagues on the chat #astdchapters

 Apr 18 2012 23:07:09 larrystraining Hi there, Larry Straining, CPLP – CCASTD – ALC PAC – I will be at ICE, come visit me at SU312 #ASTD2012 #astdchapters

 Apr 18 2012 23:07:16 sarahcolettem I ❤ cake RT @trishuhl: NEW #CCASTD Web site launched! Check it out: http://t.co/COn9ErcP #Chicago #astdchapters cc @ASTD

 Apr 18 2012 23:07:29 dbolen @larrystraining hello Larry #ASTD2012 #astdchapters

 Apr 18 2012 23:08:18 Yvonne_Regis @dbolen Yvonne Bogard, VP Technology and Social Media, Rocky Mountain Chapter, Denver, Colorado. Attending ICE. #astdrmc #astdchapters

 Apr 18 2012 23:08:59 jenni694 If you,re going to ICE, register for Chapter Leader Day! See you there #ASTDChapters

 Apr 18 2012 23:10:02 dbolen Rule 2. [try to] stay on topic. A new question will be asked periodically. If you can, include Q# in related responses. #astdchapters

 Apr 18 2012 23:10:06 jenni694 @Yvonne_Regis Looking forward to seeing you in Denver! #ASTDChapters

 Apr 18 2012 23:11:10 larrystraining RT @jenni694: If you,re going to ICE #ASTD2012, register for Chapter Leader Day! See you there #astdchapters

 Apr 18 2012 23:11:24 dbolen Rule 3. When writing, complete thoughts help followers outside the chat learn from you. #astdchapters

 Apr 18 2012 23:11:51 jenni694 Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:12:11 dbolen RT @jenni694: Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:12:24 dbolen Rule 4. Remember to include #astdchapters in all posts. http://t.co/og09kgRQ http://t.co/B86exK9E & http://t.co/QVVOccjd work well

 Apr 18 2012 23:12:48 larrystraining Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:13:00 dbolen You can add #ASTD too. #astdchapters

 Apr 18 2012 23:13:26 dbolen RT @larrystraining: Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:13:31 sarahcolettem Just searched app store- nothing yet RT @jenni694: Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:13:56 sarahcolettem Good2kmow RT @larrystraining: Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:14:04 dbolen Rule 5. Periodically RT questions so others outside the chat know what you’re talking about. #astdchapters

 Apr 18 2012 23:14:57 dbolen Rule 6. During the chat, please unprotect your updates so others can see your thoughts. #astdchapters

 Apr 18 2012 23:15:48 Yvonne_Regis @jenni694 See you at Chapter Leaders, Sunday morning. #astdchapters #astdrmc

 Apr 18 2012 23:16:03 dbolen Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #astdchapters

 Apr 18 2012 23:17:47 jenni694 Q0) missed the last 2 S Fl ASTD events due to travel. But last one was the Carrot Principle. Very motivating! #ASTDChapters

 Apr 18 2012 23:18:00 drlarryhiner Larry Hiner, ASTD Sacramento (#ASTDSac), Program Associate. Good evening, all! #astdchapters

 Apr 18 2012 23:19:06 sarahcolettem @dbolen #astdchapters q0- many orgs go w apps for mobile learning for offline accessibility vs direct HTML sites

 Apr 18 2012 23:19:09 drlarryhiner Q0. We had an event just last night in Sacramento. Lynda McDaniel storied 35 attendees on using stories in training. #astdchapters

 Apr 18 2012 23:19:33 larrystraining RT @dbolen: Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #astdchapters

 Apr 18 2012 23:20:17 dbolen Q0 AutoTrader talked about leadership development #astdchapters

 Apr 18 2012 23:20:21 jenni694 Sounds great! RT @drlarryhiner: Q0. We had an event in Sacramento. Lynda McDaniel on using stories in training. #ASTDChapters

 Apr 18 2012 23:20:45 jenni694 RT @dbolen: Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #ASTDChapters

 Apr 18 2012 23:21:05 larrystraining Q0) Tomorrow we have @RenieMcClay presenting on Engaging Global Audiences #CCASTD #astdchapters

 Apr 18 2012 23:21:19 dbolen Q0 leaned about cloud computing at Cbeyond #astdchapters

 Apr 18 2012 23:21:48 jenni694 @sarahcolettem my org trying to get on mlearning bandwagon #ASTDChapters

 Apr 18 2012 23:21:48 Yvonne_Regis @dbolen Missed this month’s meeting. #astdchapters

 Apr 18 2012 23:22:18 sarahcolettem Liked their orienteering concept/activity. Great for leaders RT @dbolen: Q0 AutoTrader talked about leadership development #astdchapters

 Apr 18 2012 23:22:31 jenni694 Tweet for us! RT @larrystraining: Q0) Tomorrow we have @RenieMcClay presenting on Engaging Global Audiences #CCASTD #ASTDChapters

 Apr 18 2012 23:23:23 dbolen @sarahcolettem Q0 and how they engage leadership in delivery #astdchapters

 Apr 18 2012 23:23:58 dbolen Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:24:33 larrystraining RT @dbolen: Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:25:27 jenni694 Q1) S FL has combined marketing and communications VP role w directors for each. #ASTDChapters

 Apr 18 2012 23:26:34 dbolen Q1 Greater Atlanta has a VP role with committees #astdchapters

 Apr 18 2012 23:26:41 sarahcolettem Yes! Thank goodness (aka Leigh Anne) RT @dbolen: Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:27:13 sarahcolettem I like that idea RT @jenni694: Q1) S FL has combined marketing and communications VP role w directors for each. #ASTDChapters

 Apr 18 2012 23:27:16 dbolen @larrystraining #astdchapters How does co-VP work in #CCASTD?

 Apr 18 2012 23:27:26 Yvonne_Regis @dbolen Q1 – Not yet but we are discussing the possibility of adding a Marketing VP. #astdchapters

 Apr 18 2012 23:27:40 drlarryhiner @jenni694 Yes, Lynda (@WordWardrobe) was quite engaging; the 90 minutes seemed like much less. Was also at Mt.Diablo recently. #astdchapters

 Apr 18 2012 23:28:15 jenni694 Q1) hard to define responsibilities of communications vs marketing #ASTDChapters

 Apr 18 2012 23:28:37 larrystraining One of us is always available & we each have different strengths. RT @dbolen: @larrystraining How does co-VP work in #CCASTD? #astdchapters

 Apr 18 2012 23:29:05 drlarryhiner Q1) Sacramento has a dedicated Marketing Director (@artiecruz) as well as separate Comm Dir. #astdchapters

 Apr 18 2012 23:29:34 jenni694 Q1) I added marketing vp when I was pres to be responsible for press releases and social media. #ASTDChapters

 Apr 18 2012 23:30:04 dbolen Q1 some years back in ATL, the marketing role was combined with community involvement, it’s now separated #astdchapters

 Apr 18 2012 23:31:13 dbolen Q2) How do you define marketing? Promotion of events, advertising, other? #astdchapters

 Apr 18 2012 23:31:16 jenni694 Makes sense RT @dbolen: Q1 years back in ATL, the marketing role was combined with community involvement, its now separated #ASTDChapters

 Apr 18 2012 23:31:43 drlarryhiner Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #astdchapters

 Apr 18 2012 23:32:05 dbolen RT @drlarryhiner: Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #astdchapters

 Apr 18 2012 23:32:21 larrystraining RT @dbolen: Q2) How do you define marketing? Promotion of events, advertising, other? #astdchapters

 Apr 18 2012 23:34:21 larrystraining Q2) Creating a cohesive message that promotes the chapter (and its events) via multiple media channels. #astdchapters

 Apr 18 2012 23:34:35 dbolen Q2 in ATL expectation of achieving chapter growth goals, membership, revenue (advertising, sponsorship of events, etc.) #astdchapters

 Apr 18 2012 23:35:28 jenni694 Q2) definition of marketing is promoting events, Press releases, news media connections, etc. #ASTDChapters

 Apr 18 2012 23:36:19 jenni694 Q2) for me reg communication via emails, newsletters is role of communications vp #ASTDChapters

 Apr 18 2012 23:37:12 dbolen Q2 within ATL, VP Marketing is also sales. Dedicated VP Communication is responsible for messaging, right @sarahcolettem? #astdchapters

 Apr 18 2012 23:37:13 jenni694 RT @larrystraining: Q2) Creating a cohesive message that promotes the chapter (and its events) via multiple media channels. #ASTDChapters

 Apr 18 2012 23:37:35 jenni694 RT @drlarryhiner: Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #ASTDChapters

 Apr 18 2012 23:38:13 Yvonne_Regis @dbolen We have categorized the various marketing efforts such as programs, events, membership, sponsorships, etc. #astdchapters

 Apr 18 2012 23:39:46 drlarryhiner Q2) Obviously there is overlap; rather than being territorially contentious, it is more collegially collaborative. #astdchapters

 Apr 18 2012 23:39:53 larrystraining Q2) Marketing is also about conversion. Creating a desire that becomes an action, attending an event or becoming a member. #astdchapters

 Apr 18 2012 23:40:26 dbolen Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #astdchapters

 Apr 18 2012 23:41:03 jenni694 Good point RT @larrystraining: Q2) Marketing is also about conversion. #ASTDChapters

 Apr 18 2012 23:41:18 larrystraining RT @dbolen: Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #astdchapters

 Apr 18 2012 23:41:33 dbolen RT @drlarryhiner: Q2) … rather than being territorially contentious, it is more collegially collaborative. Excellent #astdchapters

 Apr 18 2012 23:42:29 drlarryhiner Q3) Right now, mktg goals are carried over and modified by incoming Director and President with board input. #astdchapters

 Apr 18 2012 23:42:49 larrystraining Q3) Although it seems like it is a mkt goal, we make those goals of the entire board. Everyone is responsible for increasing X #astdchapters

 Apr 18 2012 23:42:56 jenni694 Q3) marketing can use media analytics for goals #ASTDChapters

 Apr 18 2012 23:43:12 drlarryhiner Q3) Looking to be more intentionally strategic in all areas (not just marketing). #astdchapters

 Apr 18 2012 23:43:40 dbolen Q3 aren’t marketing goals achievement owned by all chapter leaders? #astdchapters

 Apr 18 2012 23:45:10 larrystraining Yes, absolutely! RT @dbolen: Q3 arent marketing goals achievement owned by all chapter leaders? #astdchapters

 Apr 18 2012 23:45:10 Yvonne_Regis Q3 We do establish goals for membership and meeting attendance, and revenue. #astdchapters

 Apr 18 2012 23:47:32 jenni694 RT @dbolen: Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #ASTDChapters

 Apr 18 2012 23:48:10 dbolen Q4) How does you chapter define marketing success? #astdchapters

 Apr 18 2012 23:49:05 larrystraining RT @dbolen: Q4) How does you chapter define marketing success? #astdchapters

 Apr 18 2012 23:49:55 jenni694 Q4) succes goes along with measurable goals. As mentioned, increased attendance, SoMe and website analytics #ASTDChapters

 Apr 18 2012 23:51:44 larrystraining RT @jenni694: Q4) succes goes along with measurable goals. As mentioned, increased attendance, SoMe and website analytics #astdchapters

 Apr 18 2012 23:52:28 dbolen @jenni694 can you elaborate on SoMe measures? #astdchapters

 Apr 18 2012 23:54:44 jenni694 Facebook provides analytics RT @dbolen: @jenni694 can you elaborate on SoMe measures? #ASTDChapters

 Apr 18 2012 23:54:46 drlarryhiner Q4) Shortcutting Kirkpatrick, mktg event > desired behavior > desired business goal. #astdchapters

 Apr 18 2012 23:55:26 jenni694 RT @drlarryhiner: Q4) Shortcutting Kirkpatrick, mktg event > desired behavior > desired business goal. #ASTDChapters

 Apr 18 2012 23:55:32 ASTDNEFL Q4) what do chapters do with web analytics? we review dashboards but have not acted on any data yet #ASTDChapters

 Apr 18 2012 23:56:13 dbolen Q5) Does your chapter have a formal advertising or sponsor program? #astdchapters

 Apr 18 2012 23:56:32 jenni694 RT @ASTDNEFL: Q4) what do chapters do with web analytics? we review dashboards but have not acted on any data yet #ASTDChapters

 Apr 18 2012 23:56:55 larrystraining RT @dbolen: Q5) Does your chapter have a formal advertising or sponsor program? #astdchapters

 Apr 18 2012 23:57:24 ASTDNEFL RT @dbolen: Q5) Does your chapter have a formal advertising or sponsor program? we have a sponsor program #ASTDChapters

 Apr 18 2012 23:57:44 jenni694 Q5) S FL does have sponsorship packages and a VP of Vendor Relations #ASTDChapters

 Apr 18 2012 23:57:52 drlarryhiner Q4) So, one has to mine the SoMe content to discover whether business goals are being supported-more members, networking, etc. #astdchapters

 Apr 18 2012 23:58:36 larrystraining Q5) #CCASTD has both chapter and event sponsors. #astdchapters

 Apr 18 2012 23:58:46 jenni694 Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/oLfCpV2N #ASTDChapters

 Apr 18 2012 23:59:15 dbolen Q5 ATL has a defined sponsor program details here – http://t.co/s15UYmC1 #astdchapters

 Apr 18 2012 23:59:25 drlarryhiner Q5) Sponsors can participate in annual eLearning Conf/”Demofest.” No other ongoing advertising, but considering web ads. #astdchapters

 Apr 18 2012 23:59:26 larrystraining RT @jenni694: Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/zm4HzfTc #astdchapters

 Apr 18 2012 23:59:43 drlarryhiner RT @jenni694: Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/TC0uQCAx #astdchapters

 Apr 19 2012 00:00:52 dbolen Q5 ATL also has a commission relationship with a “rain maker” for sponsorships, advertisers #astdchapters

 Apr 19 2012 00:00:53 jenni694 Q5) S FL advertising rates: http://t.co/buaY78uk #ASTDChapters

 Apr 19 2012 00:02:38 Yvonne_Regis Signing off for now. I’m listening to/attending the ASTD volunteers webinar online. #astdchapters

 Apr 19 2012 00:02:54 jenni694 Q5) S FL runs a separate advertising campaign for our biggest event in December for ELW #ASTDChapters

 Apr 19 2012 00:03:31 larrystraining Q5) #CCASTD also has an online resource guide where professionals can list (advertise) their services. #astdchapters

 Apr 19 2012 00:04:22 dbolen @Yvonne_Regis good night! #astdchapters

 Apr 19 2012 00:04:27 dbolen Q6) Do you have some creative marketing programs or successes? #astdchapters

 Apr 19 2012 00:05:15 larrystraining RT @dbolen: Q6) Do you have some creative marketing programs or successes? #astdchapters

 Apr 19 2012 00:05:51 ASTDNEFL RT @larrystraining: NEFL has a Training Services Directory – http://t.co/2kVoEnWq #ASTDChapters

 Apr 19 2012 00:07:23 dbolen Q6 ATL has a Provider Directory (http://t.co/GfUYo8c0) #astdchapters

 Apr 19 2012 00:08:50 larrystraining Q6) I think the more creative and timely the presentation is brings in more attendance than a clever pitch. #astdchapters

 Apr 19 2012 00:09:27 larrystraining Q6) I would rather market a great program then sugar coat a so so one. #astdchapters

 Apr 19 2012 00:10:43 dbolen Q7) Does your chapter establish relationships with other professional associations; SHRM, ISPI? others? #astdchapters

 Apr 19 2012 00:11:41 larrystraining RT @dbolen: Q7) Does your chapter establish relationships with other professional associations; SHRM, ISPI? others? #astdchapters

 Apr 19 2012 00:11:49 drlarryhiner @larrystraining Q6) I think that’s why it’s “marketing” instead of “sales” ;-P #astdchapters

 Apr 19 2012 00:12:48 drlarryhiner Q7) Relationships with others are forming, emerging. Good direction to reduce replication of cost and effort. #astdchapters

 Apr 19 2012 00:13:19 dbolen Q7 ATL has cross promotional relationships with SHRM and another local group, we’ve had recipricol attendance fees too #astdchapters

 Apr 19 2012 00:14:32 larrystraining Q7) Yes, #CCASTD is in an alliance w/ 7 other groups. #ACPI #CISPI #CCF #CODIC #NSA-IL #ODNC #STC #astdchapters

 Apr 19 2012 00:15:13 dbolen Q7 <from last tweet> not sure if these relationships benefited membership, was juice worth squeeze, IMO #astdchapters

 Apr 19 2012 00:16:27 Yvonne_Regis ICE App Name = “ASTD Events” #astdchapters

 Apr 19 2012 00:16:50 dbolen RT @Yvonne_Regis: ICE App Name = “ASTD Events” #astdchapters

 Apr 19 2012 00:18:34 dbolen @drlarryhiner in ATL, we used a Memorandum of Understanding, tip – put a re-evaluate date in the future #astdchapters

 Apr 19 2012 00:18:35 ASTDNEFL RT @dbolen: Q7 relationships benefited membership? Good point, I am not sure they benefitted membership either #ASTDChapters

 Apr 19 2012 00:19:28 dbolen Thanks for a great chat tonight. #astdchapters

 Apr 19 2012 00:19:39 dbolen QWrap 1) Please reintroduce yourself. Chapter? Location? Role? Area of Expertise? #astdchapters

 Apr 19 2012 00:19:45 larrystraining Hi Stephen, I am participating in a tweet chat #ASTDChapters. I haven’t asked a question, sorry for the confusion. @StephenMOwens

 Apr 19 2012 00:21:47 jenni694 QWrap 1) Jennifer Tomarchio, from S FL, Instructional Developer, NAC #ASTDChapters

 Apr 19 2012 00:21:54 drlarryhiner @dbolen Thanks for your leadership. Larry Hiner, Sacramento CA, Program Associate, Organizational Learning #astdchapters

 Apr 19 2012 00:22:16 dbolen QWrap 2) What topics would you suggest for upcoming chats? #astdchapters

 Apr 19 2012 00:22:21 larrystraining Larry Straining, CPLP – #CCASTD – ALC PAC – I will be at ICE, come visit me at SU312 Look forward to connecting at #ASTD2012 #astdchapters

 Apr 19 2012 00:22:23 ASTDNEFL name = Alison Cruess, chapter = NEFL, area = Jacksonville FL, area = technology #ASTDChapters

 Apr 19 2012 00:23:16 jenni694 QWrap 2) Would like to see Community Outreach topic #ASTDChapters

 Apr 19 2012 00:23:38 dbolen @drlarryhiner Larry, thanks for joining us tonight and your insights #astdchapters

 Apr 19 2012 00:24:05 dbolen Please send your suggestions for future chats to @LarryStraining @dbolen @jenni694 #astdchapters

 Apr 19 2012 00:24:20 dbolen Pls spread the word, invite others to our & tell us if you blog about the conversation. #astdchapters

 Apr 19 2012 00:24:51 jenni694 Good night all! Thanks for hosting @dbolen! #ASTDChapters

 Apr 19 2012 00:25:15 dbolen Thank you for joining us and good evening. #astdchapters

 Apr 19 2012 00:26:04 larrystraining Night all, great chat! #astdchapters

 Apr 19 2012 00:26:06 ASTDNEFL Thanks all! #ASTDChapters

 Apr 19 2012 00:26:11 drlarryhiner Is there a way to get a transcript, so we could re-post for our chapter leaders or send out as a file (with links preserved)? #astdchapters

 Apr 19 2012 00:26:37 drlarryhiner And to all, a good night! #astdchapters

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June 9, 2010 Advertising & Sponsorships

June 10, 2010

7:20:24 am ErickTaft: ASTD Chapter Leader Chat is this Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:11:34 am LandDDave: RT @ErickTaft: ASTD Chapter Leader Chat is this Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

7:05:15 am ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters #in

9:15:26 am cindyhugg: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:41:30 am dbolen: RT @cindyhugg: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:47:20 am ASTDAtlanta: RT @ErickTaft: Join us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

9:48:00 am ASTDCHAPTERS: Communicate the Value of Training! June 10 FREE chapter leader webcast w/ Brian Lambert, ASTD, Sales Training Drivers. http://bit.ly/acQrII

5:30:00 pm dbolen: Three hours until ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

5:32:09 pm larrystraining: RT @ErickTaft: Jon us for ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters #in

7:58:23 pm dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:01:54 pm TerrenceWing: RT @dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:12:15 pm LandDDave: RT @dbolen: 30 Minutes to ASTD Chapter Leader Chat today, Wednesday 6/9, 8:30 pm ET: Advertising & Sponsorships #astdchapters

8:25:09 pm ASTDLA: #ASTDChapters Chat at 5:30 pm PT today. Looking forward to attending

8:29:46 pm dbolen: Afternoon/evening all. Tonight’s topic is Sponsorships/Advertising. #astdchapters

8:31:25 pm dbolen: Hopefully, Twitter has resolved the issues from earlier today #astdchapters Let’s give it a shot.

8:32:32 pm dbolen: Will be chatting with #astdchapters. Lot’s of tweets focused on advertising and sponsors. Come join us.

8:34:19 pm LandDDave: Greetings All. Looking forward to another #astdchapters chat.

8:35:24 pm TerrenceWing: Hi folks. Glad I could make it. #astdchapters

8:35:48 pm dbolen: @LandDDave #astdchapters Evening Dave

8:36:20 pm dbolen: @TerrenceWing #astdchapters Welcome to the chat, Terrence

8:36:47 pm TerrenceWing: Looks like Twitter is working now. #astdchapters

8:36:54 pm dbolen: Rules for #astdchapters: 1) Introduce yourself. Location? Chapter? Role? (We do this again at the end.) #astdchapters

8:38:19 pm TerrenceWing: 1) Terrence Wing – Los Angeles chapter – Director of Workshops #astdchapters

8:38:43 pm dbolen: Don Bolen, president Greater ATL, busy weekend with our leadership academy on Saturday and a exec board meeting #astdchapters

8:39:52 pm TerrenceWing: @dbolen That makes you Super Don #astdchapters

8:40:14 pm dbolen: 2) [try to] stay on the #astdchapters topic. A new question will be asked every 15 min or so. #astdchapters

8:41:17 pm dbolen: @TerrenceWing #astdchapters along with the academy members and our leadership team

8:42:42 pm dbolen: #astdchapters looks like we’re off to a slow start

8:42:53 pm TerrenceWing: Was the leadership academy a chapter event or from your employer? #astd #astdchapters

8:43:26 pm dbolen: 3) Please RT questions so others outside the chat know what you are talking about. #astdchapters

8:43:35 pm TerrenceWing: @dbolen I recommend we include #ASTD in our tweets as well as #astdchapters

8:44:05 pm dbolen: @TerrenceWing #astd #astdchapters this si a standing event, since 2004

8:44:15 pm LandDDave: Want to learn more about how local chapters can add to your #ASTD expierience? Join us for the #astdchapters chat right now! #lrnchat

8:44:51 pm dbolen: @TerrenceWing #ASTD #astdchapters agreed, let’s set this as a guideline

8:45:27 pm dbolen: 4) Please include Q# in related responses. #astdchapters #ASTD

8:45:47 pm TerrenceWing: Join us as we discuss Chapter issues. We’ve already begun but there’s plenty to discuss at #astd #astdchapters

8:46:20 pm dbolen: 5) When writing, complete thoughts help followers outside chat learn from you. #astdchapters #ASTD

8:46:20 pm TerrenceWing: @LandDDave Hey Dave #astd #astdchapters

8:47:33 pm dbolen: 6) Remember to include #astdchapters and #ASTD in all posts. http://tweetchat.comhttp://tweetgrid.com http://bit.ly/bJQTsP work well

8:48:48 pm dbolen: RT @LandDDave: Want to learn more about how local chapters can add to yr #ASTD expierience? Join us #astdchapters chat right now! #lrnchat

8:50:27 pm TerrenceWing: shall we jump into the first question? #astdchapters

8:50:45 pm dbolen: Q1) How does your chapter advertise events? #astdchapters #ASTD

8:52:09 pm TerrenceWing: We use email blasts, weekly eNewsletter, and a monthly postcard. We’re looking for more innovative approaches #astd #astdchapters

8:53:31 pm TerrenceWing: We’re building or Social Media campaign but we have to build the network first or we’re just talking to an empty void. #astdchapters

8:53:51 pm LandDDave: Q1) this is an improvement opportunity for us. Currently we only advertise via e-mail blasts and flyers at events. #astdchapters

8:54:06 pm dbolen: @TerrenceWing #astd #astdchapters we used postcards and felt that made no difference in attendance, just added cost, complexity

8:54:22 pm TerrenceWing: RT @LandDDave this is an improvement opportunity for us. Currently we only advertise via e-mail blasts and flyers at events. #ASTDchapters

8:54:52 pm britz: Q1) we Tweet, email blast, website, SIG Google groups posts, LinkedIn & FB #astd #astdchapters

8:55:45 pm dbolen: @britz #astd #astdchapters Mark, welcome to the chat

8:56:48 pm dbolen: RT @TerrenceWing: We’re building or Social Media campaign but we have to build network first or we’re talking to empty void #astdchapters

8:57:09 pm britz: @dbolen thanks! been wanting to get in for weeks…spread to thin however. #astd #astdchapters

8:57:14 pm TerrenceWing: @britz Hey Mark #astdchapters

8:58:19 pm TerrenceWing: What seems to be your most effective advertising tool @dbolen @britz @landDDave #astd #astdchapters

8:58:34 pm LandDDave: @britz greetings Mark! #astdchapters

8:58:41 pm dbolen: @britz #astd #astdchapters spread too thin, we all can relate!

8:58:58 pm britz: @TerrenceWing hi Terrence. good to see you. #astd #astdchapters

8:59:06 pm dbolen: Q2 What advertising have you tried that has not worked? #astdchapters #ASTD

8:59:59 pm TerrenceWing: @dbolen We actually downgraded from a newsletter to a postcard #astd #astdchapters

9:00:56 pm TerrenceWing: Q2 Seems like everyone is numb to traditional adv but it does keep the brand fresh and present #astd #astdchapters

9:02:14 pm dbolen: Q2 anyone used paid advertising on a website? other newsletter? other association’s website? #ASTD #astdchapters

9:03:07 pm TerrenceWing: Q2: I am not sure if it is the vehicle or the event being advertised. A “WOW” event would stand out on a napkin #astd #astdchapters

9:03:13 pm britz: Q2 we are not seeing much from direct mailings. we’ve really started dropping it all together #astd #astdchapters

9:03:43 pm LandDDave: Q2) we’ve done direct invitations (mail) to senior leaders for special events – mixed results #astdchapters #astd

9:04:11 pm dbolen: RT @TerrenceWing: Q2: i’m not sure if its the vehicle / event being advertised. A “WOW” event wld stand out on a napkin #astd #astdchapters

9:04:13 pm TerrenceWing: @dbolen We haven’t done much of that due to budget issues. It’s the ultimate Kunundrum. #astd #astdchapters

9:04:49 pm britz: @LandDDave Hi Dave! #astd #astdchapters

9:04:51 pm LandDDave: @TerrenceWing do you actually do paid advertising? #astdchapters #astd

9:04:52 pm dbolen: Q3) What has been your most successful advertising campaign? #astdchapters #ASTD

9:05:11 pm TerrenceWing: @britz Other than the monthly postcard which use to be a newsletter, we don’t use snail mail. #astdchapters

9:05:31 pm TerrenceWing: @LandDDave No paid advertising #astdchapters

9:05:50 pm britz: RT @TerrenceWing: Q2: ….A “WOW” event would stand out on a napkin #astd #astdchapters

9:06:56 pm TerrenceWing: Q3: Amazing Event / Amazing Presenter / Word of Mouth – It’s scary but sometimes it just works that easy #astd #astdchapters

9:08:11 pm dbolen: @TerrenceWing #astd #astdchapters Q3 amazing content/presenter is king

9:09:06 pm britz: Q3) As Terrence said – WOW events or what I call hitting the “Pain Points”#astd #astdchapters We had @thomasStone present this year-big hit

9:09:10 pm ErickTaft: Good evening all. #astdchapters

9:09:32 pm TerrenceWing: Sometimes, I think, should we even have this event if we have to advertise it so hard? #astd #astdchapters

9:10:04 pm dbolen: @ErickTaft good evening #ASTD #astdchapters

9:10:24 pm TerrenceWing: @britz Is that @thomasStone from Element K? #astdchapters

9:10:48 pm TerrenceWing: @ErickTaft Hi Erick. Glad you made the party #astd #astdchapters

9:11:07 pm britz: @ErickTaft g’evening Eric #astd #astdchapters

9:11:41 pm ErickTaft: Thank you. I see y’all have added a new hash tag 🙂 #ASTD #astdchapters

9:11:54 pm britz: @TerrenceWing The one & only…#astd #astdchapters

9:12:04 pm TerrenceWing: It might be helpful to use speakers with a strong social media network so they can spread the word. #astd #astdchapters

9:12:50 pm dbolen: @britz Q3 can you tell us more about the Stone event? #ASTD #astdchapters

9:13:08 pm ErickTaft: @TerrenceWing Good point – well connected speakers often promote where they will be next. #ASTD #astdchapters

9:13:11 pm dbolen: RT @TerrenceWing: It might be helpful to use speakers with a strong social media network so they can spread the word. #astd #astdchapters

9:14:09 pm britz: @TerrenceWing now we have Tony Bingham coming tomorrow nite to keynote BEST awards and host a Fri morning CEO forum!!! #astd #astdchapters

9:14:14 pm TerrenceWing: We invited @DonFord to present on ROI and he facilitated a LinkedIn discussion leading up to the workshop. #astd #astdchapters

9:15:04 pm TerrenceWing: @britz Way to pull out the big guns. #astd #astdchapters

9:15:39 pm ErickTaft: RT @dbolen: Q3) What has been your most successful advertising campaign? #astdchapters #ASTD

9:15:49 pm dbolen: @britz #astd #astdchapters sounds like a great RELEVANT event

9:16:35 pm britz: @dbolen we had a gr8 venue & topic for Tom – SM 4 lrning: tools, value of use, purpose …even the forgetting curve #astd #astdchapters

9:17:35 pm dbolen: RT @TerrenceWing: We invited @DonFord 2 present on ROI, he facilitated a LinkedIn discussion leading up 2 the workshop. #astd #astdchapters

9:17:44 pm LandDDave: We’re placing a big emphasis on advertising for or Sept event w/ Lou Russell. #astdchapters #astd

9:18:18 pm ErickTaft: RT @TerrenceWing: Q2: I am not sure if it is the vehicle or the event being advertised. A “WOW” event would stand out on a napkin #astd #astdchapters

9:18:48 pm dbolen: @LandDDave #astdchapters #astd what channels for the Lou Russell event?

9:19:26 pm ErickTaft: @LandDDave Who is driving the advertising for your chapter? #astdchapters

9:21:39 pm dbolen: Switching gears Q4) How can vendors advertise with your chapter? #astdchapters #ASTD

9:22:11 pm LandDDave: I’ve been trying to get our board focused more on individual advocates than a specific advertising platform. #astdchapters #astd

9:22:23 pm TerrenceWing: Are there any National tools to help with Chapter advertising? #astd #astdchapters

9:22:47 pm ErickTaft: RT @dbolen: Switching gears Q4) How can vendors advertise with your chapter? #astdchapters #ASTD

9:23:17 pm TerrenceWing: Q4 Vendors can adv in newsletter, banner on website, sponsor chapter meeting #astd #astdchapters

9:23:51 pm LandDDave: RT @dbolen: @LandDDave #astdchapters #astd what channels for the Lou Russell event?<< All existing, considering others as well

9:23:53 pm britz: RT @dbolen: Q4) How can vendors advertise with your chapter? #astdchapters #ASTD // this has been a big discussion..what say u?

9:24:38 pm LandDDave: RT @ErickTaft: @LandDDave Who is driving the advertising for your chapter? #astdchapters << you mean who on the board? We all share it.

9:25:28 pm TerrenceWing: We were considering an animated slideshow pre-chapter meeting #astd #astdchapters

9:25:35 pm ErickTaft: Q4) Our chapter used to offer sponsorships on website – unfortunately only effective if someone steps up and drives it. #ASTD #astdchapters

9:26:05 pm dbolen: Q4) website + email blasts ATL #astdchapters #ASTD

9:26:27 pm TerrenceWing: We have a director of Sponsorship now #astd #astdchapters

9:27:04 pm ErickTaft: Q4) Are other chapters using vendors to sponsor food, meeting location rent, etc to drive down operational expenses? #ASTD #astdchapters

9:27:21 pm dbolen: @ErickTaft #ASTD #astdchapters Q4 we’re in the process of redesigning our sponsor programs

9:28:07 pm LandDDave: Q4) For our chapter advertising and sponsorship are one and the same. We need to reconsider this. #astdchapters #astd

9:28:50 pm dbolen: RT @TerrenceWing: We have a director of Sponsorship now #astd #astdchapters VP Marketing owns in ATL Q4

9:29:16 pm TerrenceWing: Great discussion gang. I have to step away. See you next month for #astdchapters

9:29:17 pm dbolen: Q5) What options/plans/pricing do you have? #astdchapters #ASTD

9:29:52 pm ErickTaft: RT @LandDDave: Q4) For our chapter advertising and sponsorship are one and the same. <— How is that working? #ASTD #astdchapters

9:30:09 pm LandDDave: RT @TerrenceWing: We have a director of Sponsorship now #astd #astdchapters << we had one this year too – wrong person though.

9:30:15 pm dbolen: May as well push the next Q too! Q6) What – if any – sponsorship plans does your chapter have? #astdchapters #ASTD

9:31:30 pm LandDDave: @ErickTaft our meeting sponsorships basically function that way. #astdchapters #astd

9:31:42 pm dbolen: @TerrenceWing #astd #astdchapters re: national materials – could not find anything with a quick search

9:32:36 pm dbolen: RT @LandDDave: @ErickTaft our meeting sponsorships basically function that way. #astdchapters #astd as does ATL #astdchapters

9:34:42 pm britz: Q6) I know our Sponsorship goal…get more sponsors! The plan, still being developed tho #astd #astdchapters

9:34:50 pm LandDDave: @ErickTaft it’s hard to evaluate our program as we had the wrong person in the role this year; we actually removed him. #astdchapters #astd

9:36:57 pm dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD

9:38:02 pm ErickTaft: Twitter is running slow for me – not sending all updates. #ASTD #astdchapters

9:38:20 pm ErickTaft: RT @britz: Q6) I know our Sponsorship goal…get more sponsors! The plan, still being developed tho #astd #astdchapters

9:38:30 pm britz: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD // we do it through internal connections/ networking

9:38:42 pm ErickTaft: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD #astdchapters

9:39:11 pm ErickTaft: Q7) Networking & informal connections. #ASTD #astdchapters

9:39:18 pm LandDDave: RT @dbolen: Q7) How & where does your chapter find sponsors? #astdchapters #ASTD

9:39:34 pm dbolen: RT @ErickTaft: Twitter is running slow for me – not sending all updates. #ASTD Me too, TweetDeck API unavailable msg #astdchapters

9:39:51 pm britz: @ErickTaft i’ve had delays as well (Tweetdeck) #astd #astdchapters

9:40:32 pm dbolen: Q7 – our VP Marketing has produced a brochure and makes calls #astdchapters

9:41:47 pm dbolen: Q8) What benefits do you provide to sponsors? #ASTD #astdchapters

9:43:25 pm britz: I must bow out now. 6 mile run in morning UGH. – great to be here tho! #astd #astdchapters

9:43:38 pm dbolen: Moved to TweetChat – wondering if we should call this one with the Twitter issues. Thoughts? #ASTD #astdchapters

9:44:15 pm dbolen: @britz Thanks, have a great run #astdchapters

9:45:07 pm LandDDave: Q7) sadly, our sponsorship outreach is fairly unorganized. #astdchapters #astd

9:45:37 pm dbolen: RT @ErickTaft: Q7) Networking & informal connections. #ASTD in finding sponsors #astdchapters

9:46:35 pm dbolen: RT @LandDDave: Q7) sadly, our sponsorship outreach is fairly unorganized. #astdchapters #astd ATL have those opportunities too #astdchapters

9:47:11 pm ErickTaft: @dbolen I agree due to the Twitter issues. #ASTD #astdchapters

9:47:59 pm LandDDave: @britz good for you – I’m not sure I could pull off a 6 block run. #astdchapters #astd

9:49:09 pm LandDDave: RT @ErickTaft: @dbolen I agree due to the Twitter issues. #ASTD #astdchapters<< agreed

9:49:11 pm dbolen: Let’s put a fork in this. I’ll get the transcript posted and let y’all know. Thanks Erick and Dave. Night all #ASTD #astdchapters

9:49:29 pm dbolen: Qwrap 1) If there is anything we can help you with please let us know. #astdchapters #astdchapters

9:50:01 pm dbolen: Qwrap 2) Please send your suggestions for future chats to @CindyHugg @TerrenceWing @ErickTaft @dbolen @LandDDave #ASTD #astdchapters

9:50:55 pm LandDDave: Good night gentlemen, always a pleasure. #astdchapters #astd

9:52:01 pm ErickTaft: Good night all. #astdchapters

9:52:45 pm dbolen: Thank you all as volunteers for ASTD and your chapters #ASTD #astdchapters