Posts Tagged ‘marketing’

April 18 Marketing your Chapter & Events

April 19, 2012

Apr 18 2012 23:00:04 dbolen Welcome everyone to #ASTD Chapter Leader Chat. Tonight’s topic is: Marketing your Chapter & Events #astdchapters

 Apr 18 2012 23:01:13 dbolen #ASTD stands for the American Society for Training and Development http://t.co/y8PMtvV0 #astdchapters

 Apr 18 2012 23:01:38 Yvonne_Regis It’s time for the monthly #astdchapters tweetchat at 5 PM MT – Chapter and Events #astd #ASTDChapters

 Apr 18 2012 23:02:05 dbolen Q0 warm-up after the rules. #astdchapters

 Apr 18 2012 23:04:02 dbolen Evening/Afternoon all, Don Bolen from Greater Atlanta, Senior Advisor, past president, sadly, will not be at ICE this year. #astdchapters

 Apr 18 2012 23:04:07 Yvonne_Regis Join us now at #astdchapters tweetchat, 5 PM MT – #astdrmc

 Apr 18 2012 23:04:43 jenni694 RT @Yvonne_Regis: Join us now at #astdchapters tweetchat, 5 PM MT – #astdrmc #ASTDChapters

 Apr 18 2012 23:05:35 jenni694 Rule 1) Jennifer Tomarchio, instructional Designer, NAC, past pres South Florida chapter #ASTDChapters

 Apr 18 2012 23:05:49 dbolen @jenni694 @Yvonne_Regis hello #astdchapters

 Apr 18 2012 23:05:56 sarahcolettem #astdchapters Sarah Gilbert VP Comm for Greater Atlanta & I am ready for Denver!

 Apr 18 2012 23:06:14 dbolen @cfricano Hey Cecil #astdchapters

 Apr 18 2012 23:06:29 sarahcolettem RT @dbolen: #ASTD stands for the American Society for Training and Development http://t.co/y8PMtvV0 #astdchapters

 Apr 18 2012 23:06:32 jenni694 @dbolen We’ll miss you at ICE! #ASTDChapters

 Apr 18 2012 23:06:47 dbolen great to see ATL colleagues on the chat #astdchapters

 Apr 18 2012 23:07:09 larrystraining Hi there, Larry Straining, CPLP – CCASTD – ALC PAC – I will be at ICE, come visit me at SU312 #ASTD2012 #astdchapters

 Apr 18 2012 23:07:16 sarahcolettem I ❤ cake RT @trishuhl: NEW #CCASTD Web site launched! Check it out: http://t.co/COn9ErcP #Chicago #astdchapters cc @ASTD

 Apr 18 2012 23:07:29 dbolen @larrystraining hello Larry #ASTD2012 #astdchapters

 Apr 18 2012 23:08:18 Yvonne_Regis @dbolen Yvonne Bogard, VP Technology and Social Media, Rocky Mountain Chapter, Denver, Colorado. Attending ICE. #astdrmc #astdchapters

 Apr 18 2012 23:08:59 jenni694 If you,re going to ICE, register for Chapter Leader Day! See you there #ASTDChapters

 Apr 18 2012 23:10:02 dbolen Rule 2. [try to] stay on topic. A new question will be asked periodically. If you can, include Q# in related responses. #astdchapters

 Apr 18 2012 23:10:06 jenni694 @Yvonne_Regis Looking forward to seeing you in Denver! #ASTDChapters

 Apr 18 2012 23:11:10 larrystraining RT @jenni694: If you,re going to ICE #ASTD2012, register for Chapter Leader Day! See you there #astdchapters

 Apr 18 2012 23:11:24 dbolen Rule 3. When writing, complete thoughts help followers outside the chat learn from you. #astdchapters

 Apr 18 2012 23:11:51 jenni694 Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:12:11 dbolen RT @jenni694: Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:12:24 dbolen Rule 4. Remember to include #astdchapters in all posts. http://t.co/og09kgRQ http://t.co/B86exK9E & http://t.co/QVVOccjd work well

 Apr 18 2012 23:12:48 larrystraining Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:13:00 dbolen You can add #ASTD too. #astdchapters

 Apr 18 2012 23:13:26 dbolen RT @larrystraining: Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:13:31 sarahcolettem Just searched app store- nothing yet RT @jenni694: Anyone know if there is an ICE app yet? #ASTDChapters

 Apr 18 2012 23:13:56 sarahcolettem Good2kmow RT @larrystraining: Yes, it is called ASTD Events. #ASTD2012 RT @jenni694: Anyone know if there is an ICE app yet? #astdchapters

 Apr 18 2012 23:14:04 dbolen Rule 5. Periodically RT questions so others outside the chat know what you’re talking about. #astdchapters

 Apr 18 2012 23:14:57 dbolen Rule 6. During the chat, please unprotect your updates so others can see your thoughts. #astdchapters

 Apr 18 2012 23:15:48 Yvonne_Regis @jenni694 See you at Chapter Leaders, Sunday morning. #astdchapters #astdrmc

 Apr 18 2012 23:16:03 dbolen Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #astdchapters

 Apr 18 2012 23:17:47 jenni694 Q0) missed the last 2 S Fl ASTD events due to travel. But last one was the Carrot Principle. Very motivating! #ASTDChapters

 Apr 18 2012 23:18:00 drlarryhiner Larry Hiner, ASTD Sacramento (#ASTDSac), Program Associate. Good evening, all! #astdchapters

 Apr 18 2012 23:19:06 sarahcolettem @dbolen #astdchapters q0- many orgs go w apps for mobile learning for offline accessibility vs direct HTML sites

 Apr 18 2012 23:19:09 drlarryhiner Q0. We had an event just last night in Sacramento. Lynda McDaniel storied 35 attendees on using stories in training. #astdchapters

 Apr 18 2012 23:19:33 larrystraining RT @dbolen: Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #astdchapters

 Apr 18 2012 23:20:17 dbolen Q0 AutoTrader talked about leadership development #astdchapters

 Apr 18 2012 23:20:21 jenni694 Sounds great! RT @drlarryhiner: Q0. We had an event in Sacramento. Lynda McDaniel on using stories in training. #ASTDChapters

 Apr 18 2012 23:20:45 jenni694 RT @dbolen: Warm-up Question (Q0): What have you learned at a recent #ASTD chapter event? #ASTDChapters

 Apr 18 2012 23:21:05 larrystraining Q0) Tomorrow we have @RenieMcClay presenting on Engaging Global Audiences #CCASTD #astdchapters

 Apr 18 2012 23:21:19 dbolen Q0 leaned about cloud computing at Cbeyond #astdchapters

 Apr 18 2012 23:21:48 jenni694 @sarahcolettem my org trying to get on mlearning bandwagon #ASTDChapters

 Apr 18 2012 23:21:48 Yvonne_Regis @dbolen Missed this month’s meeting. #astdchapters

 Apr 18 2012 23:22:18 sarahcolettem Liked their orienteering concept/activity. Great for leaders RT @dbolen: Q0 AutoTrader talked about leadership development #astdchapters

 Apr 18 2012 23:22:31 jenni694 Tweet for us! RT @larrystraining: Q0) Tomorrow we have @RenieMcClay presenting on Engaging Global Audiences #CCASTD #ASTDChapters

 Apr 18 2012 23:23:23 dbolen @sarahcolettem Q0 and how they engage leadership in delivery #astdchapters

 Apr 18 2012 23:23:58 dbolen Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:24:33 larrystraining RT @dbolen: Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:25:27 jenni694 Q1) S FL has combined marketing and communications VP role w directors for each. #ASTDChapters

 Apr 18 2012 23:26:34 dbolen Q1 Greater Atlanta has a VP role with committees #astdchapters

 Apr 18 2012 23:26:41 sarahcolettem Yes! Thank goodness (aka Leigh Anne) RT @dbolen: Q1) Does your chapter have a dedicated marketing position/team? #astdchapters

 Apr 18 2012 23:27:13 sarahcolettem I like that idea RT @jenni694: Q1) S FL has combined marketing and communications VP role w directors for each. #ASTDChapters

 Apr 18 2012 23:27:16 dbolen @larrystraining #astdchapters How does co-VP work in #CCASTD?

 Apr 18 2012 23:27:26 Yvonne_Regis @dbolen Q1 – Not yet but we are discussing the possibility of adding a Marketing VP. #astdchapters

 Apr 18 2012 23:27:40 drlarryhiner @jenni694 Yes, Lynda (@WordWardrobe) was quite engaging; the 90 minutes seemed like much less. Was also at Mt.Diablo recently. #astdchapters

 Apr 18 2012 23:28:15 jenni694 Q1) hard to define responsibilities of communications vs marketing #ASTDChapters

 Apr 18 2012 23:28:37 larrystraining One of us is always available & we each have different strengths. RT @dbolen: @larrystraining How does co-VP work in #CCASTD? #astdchapters

 Apr 18 2012 23:29:05 drlarryhiner Q1) Sacramento has a dedicated Marketing Director (@artiecruz) as well as separate Comm Dir. #astdchapters

 Apr 18 2012 23:29:34 jenni694 Q1) I added marketing vp when I was pres to be responsible for press releases and social media. #ASTDChapters

 Apr 18 2012 23:30:04 dbolen Q1 some years back in ATL, the marketing role was combined with community involvement, it’s now separated #astdchapters

 Apr 18 2012 23:31:13 dbolen Q2) How do you define marketing? Promotion of events, advertising, other? #astdchapters

 Apr 18 2012 23:31:16 jenni694 Makes sense RT @dbolen: Q1 years back in ATL, the marketing role was combined with community involvement, its now separated #ASTDChapters

 Apr 18 2012 23:31:43 drlarryhiner Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #astdchapters

 Apr 18 2012 23:32:05 dbolen RT @drlarryhiner: Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #astdchapters

 Apr 18 2012 23:32:21 larrystraining RT @dbolen: Q2) How do you define marketing? Promotion of events, advertising, other? #astdchapters

 Apr 18 2012 23:34:21 larrystraining Q2) Creating a cohesive message that promotes the chapter (and its events) via multiple media channels. #astdchapters

 Apr 18 2012 23:34:35 dbolen Q2 in ATL expectation of achieving chapter growth goals, membership, revenue (advertising, sponsorship of events, etc.) #astdchapters

 Apr 18 2012 23:35:28 jenni694 Q2) definition of marketing is promoting events, Press releases, news media connections, etc. #ASTDChapters

 Apr 18 2012 23:36:19 jenni694 Q2) for me reg communication via emails, newsletters is role of communications vp #ASTDChapters

 Apr 18 2012 23:37:12 dbolen Q2 within ATL, VP Marketing is also sales. Dedicated VP Communication is responsible for messaging, right @sarahcolettem? #astdchapters

 Apr 18 2012 23:37:13 jenni694 RT @larrystraining: Q2) Creating a cohesive message that promotes the chapter (and its events) via multiple media channels. #ASTDChapters

 Apr 18 2012 23:37:35 jenni694 RT @drlarryhiner: Q1) Mktg develops strategies around specific intent (grow membership); Comm gets message out 1:many. #ASTDChapters

 Apr 18 2012 23:38:13 Yvonne_Regis @dbolen We have categorized the various marketing efforts such as programs, events, membership, sponsorships, etc. #astdchapters

 Apr 18 2012 23:39:46 drlarryhiner Q2) Obviously there is overlap; rather than being territorially contentious, it is more collegially collaborative. #astdchapters

 Apr 18 2012 23:39:53 larrystraining Q2) Marketing is also about conversion. Creating a desire that becomes an action, attending an event or becoming a member. #astdchapters

 Apr 18 2012 23:40:26 dbolen Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #astdchapters

 Apr 18 2012 23:41:03 jenni694 Good point RT @larrystraining: Q2) Marketing is also about conversion. #ASTDChapters

 Apr 18 2012 23:41:18 larrystraining RT @dbolen: Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #astdchapters

 Apr 18 2012 23:41:33 dbolen RT @drlarryhiner: Q2) … rather than being territorially contentious, it is more collegially collaborative. Excellent #astdchapters

 Apr 18 2012 23:42:29 drlarryhiner Q3) Right now, mktg goals are carried over and modified by incoming Director and President with board input. #astdchapters

 Apr 18 2012 23:42:49 larrystraining Q3) Although it seems like it is a mkt goal, we make those goals of the entire board. Everyone is responsible for increasing X #astdchapters

 Apr 18 2012 23:42:56 jenni694 Q3) marketing can use media analytics for goals #ASTDChapters

 Apr 18 2012 23:43:12 drlarryhiner Q3) Looking to be more intentionally strategic in all areas (not just marketing). #astdchapters

 Apr 18 2012 23:43:40 dbolen Q3 aren’t marketing goals achievement owned by all chapter leaders? #astdchapters

 Apr 18 2012 23:45:10 larrystraining Yes, absolutely! RT @dbolen: Q3 arent marketing goals achievement owned by all chapter leaders? #astdchapters

 Apr 18 2012 23:45:10 Yvonne_Regis Q3 We do establish goals for membership and meeting attendance, and revenue. #astdchapters

 Apr 18 2012 23:47:32 jenni694 RT @dbolen: Q3) Does your chapter establish marketing goals for the year? Increased membership? Increased meeting attendance? #ASTDChapters

 Apr 18 2012 23:48:10 dbolen Q4) How does you chapter define marketing success? #astdchapters

 Apr 18 2012 23:49:05 larrystraining RT @dbolen: Q4) How does you chapter define marketing success? #astdchapters

 Apr 18 2012 23:49:55 jenni694 Q4) succes goes along with measurable goals. As mentioned, increased attendance, SoMe and website analytics #ASTDChapters

 Apr 18 2012 23:51:44 larrystraining RT @jenni694: Q4) succes goes along with measurable goals. As mentioned, increased attendance, SoMe and website analytics #astdchapters

 Apr 18 2012 23:52:28 dbolen @jenni694 can you elaborate on SoMe measures? #astdchapters

 Apr 18 2012 23:54:44 jenni694 Facebook provides analytics RT @dbolen: @jenni694 can you elaborate on SoMe measures? #ASTDChapters

 Apr 18 2012 23:54:46 drlarryhiner Q4) Shortcutting Kirkpatrick, mktg event > desired behavior > desired business goal. #astdchapters

 Apr 18 2012 23:55:26 jenni694 RT @drlarryhiner: Q4) Shortcutting Kirkpatrick, mktg event > desired behavior > desired business goal. #ASTDChapters

 Apr 18 2012 23:55:32 ASTDNEFL Q4) what do chapters do with web analytics? we review dashboards but have not acted on any data yet #ASTDChapters

 Apr 18 2012 23:56:13 dbolen Q5) Does your chapter have a formal advertising or sponsor program? #astdchapters

 Apr 18 2012 23:56:32 jenni694 RT @ASTDNEFL: Q4) what do chapters do with web analytics? we review dashboards but have not acted on any data yet #ASTDChapters

 Apr 18 2012 23:56:55 larrystraining RT @dbolen: Q5) Does your chapter have a formal advertising or sponsor program? #astdchapters

 Apr 18 2012 23:57:24 ASTDNEFL RT @dbolen: Q5) Does your chapter have a formal advertising or sponsor program? we have a sponsor program #ASTDChapters

 Apr 18 2012 23:57:44 jenni694 Q5) S FL does have sponsorship packages and a VP of Vendor Relations #ASTDChapters

 Apr 18 2012 23:57:52 drlarryhiner Q4) So, one has to mine the SoMe content to discover whether business goals are being supported-more members, networking, etc. #astdchapters

 Apr 18 2012 23:58:36 larrystraining Q5) #CCASTD has both chapter and event sponsors. #astdchapters

 Apr 18 2012 23:58:46 jenni694 Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/oLfCpV2N #ASTDChapters

 Apr 18 2012 23:59:15 dbolen Q5 ATL has a defined sponsor program details here – http://t.co/s15UYmC1 #astdchapters

 Apr 18 2012 23:59:25 drlarryhiner Q5) Sponsors can participate in annual eLearning Conf/”Demofest.” No other ongoing advertising, but considering web ads. #astdchapters

 Apr 18 2012 23:59:26 larrystraining RT @jenni694: Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/zm4HzfTc #astdchapters

 Apr 18 2012 23:59:43 drlarryhiner RT @jenni694: Q5) Some SOS submissions demonstrate best practices for sponsor programs as well http://t.co/TC0uQCAx #astdchapters

 Apr 19 2012 00:00:52 dbolen Q5 ATL also has a commission relationship with a “rain maker” for sponsorships, advertisers #astdchapters

 Apr 19 2012 00:00:53 jenni694 Q5) S FL advertising rates: http://t.co/buaY78uk #ASTDChapters

 Apr 19 2012 00:02:38 Yvonne_Regis Signing off for now. I’m listening to/attending the ASTD volunteers webinar online. #astdchapters

 Apr 19 2012 00:02:54 jenni694 Q5) S FL runs a separate advertising campaign for our biggest event in December for ELW #ASTDChapters

 Apr 19 2012 00:03:31 larrystraining Q5) #CCASTD also has an online resource guide where professionals can list (advertise) their services. #astdchapters

 Apr 19 2012 00:04:22 dbolen @Yvonne_Regis good night! #astdchapters

 Apr 19 2012 00:04:27 dbolen Q6) Do you have some creative marketing programs or successes? #astdchapters

 Apr 19 2012 00:05:15 larrystraining RT @dbolen: Q6) Do you have some creative marketing programs or successes? #astdchapters

 Apr 19 2012 00:05:51 ASTDNEFL RT @larrystraining: NEFL has a Training Services Directory – http://t.co/2kVoEnWq #ASTDChapters

 Apr 19 2012 00:07:23 dbolen Q6 ATL has a Provider Directory (http://t.co/GfUYo8c0) #astdchapters

 Apr 19 2012 00:08:50 larrystraining Q6) I think the more creative and timely the presentation is brings in more attendance than a clever pitch. #astdchapters

 Apr 19 2012 00:09:27 larrystraining Q6) I would rather market a great program then sugar coat a so so one. #astdchapters

 Apr 19 2012 00:10:43 dbolen Q7) Does your chapter establish relationships with other professional associations; SHRM, ISPI? others? #astdchapters

 Apr 19 2012 00:11:41 larrystraining RT @dbolen: Q7) Does your chapter establish relationships with other professional associations; SHRM, ISPI? others? #astdchapters

 Apr 19 2012 00:11:49 drlarryhiner @larrystraining Q6) I think that’s why it’s “marketing” instead of “sales” ;-P #astdchapters

 Apr 19 2012 00:12:48 drlarryhiner Q7) Relationships with others are forming, emerging. Good direction to reduce replication of cost and effort. #astdchapters

 Apr 19 2012 00:13:19 dbolen Q7 ATL has cross promotional relationships with SHRM and another local group, we’ve had recipricol attendance fees too #astdchapters

 Apr 19 2012 00:14:32 larrystraining Q7) Yes, #CCASTD is in an alliance w/ 7 other groups. #ACPI #CISPI #CCF #CODIC #NSA-IL #ODNC #STC #astdchapters

 Apr 19 2012 00:15:13 dbolen Q7 <from last tweet> not sure if these relationships benefited membership, was juice worth squeeze, IMO #astdchapters

 Apr 19 2012 00:16:27 Yvonne_Regis ICE App Name = “ASTD Events” #astdchapters

 Apr 19 2012 00:16:50 dbolen RT @Yvonne_Regis: ICE App Name = “ASTD Events” #astdchapters

 Apr 19 2012 00:18:34 dbolen @drlarryhiner in ATL, we used a Memorandum of Understanding, tip – put a re-evaluate date in the future #astdchapters

 Apr 19 2012 00:18:35 ASTDNEFL RT @dbolen: Q7 relationships benefited membership? Good point, I am not sure they benefitted membership either #ASTDChapters

 Apr 19 2012 00:19:28 dbolen Thanks for a great chat tonight. #astdchapters

 Apr 19 2012 00:19:39 dbolen QWrap 1) Please reintroduce yourself. Chapter? Location? Role? Area of Expertise? #astdchapters

 Apr 19 2012 00:19:45 larrystraining Hi Stephen, I am participating in a tweet chat #ASTDChapters. I haven’t asked a question, sorry for the confusion. @StephenMOwens

 Apr 19 2012 00:21:47 jenni694 QWrap 1) Jennifer Tomarchio, from S FL, Instructional Developer, NAC #ASTDChapters

 Apr 19 2012 00:21:54 drlarryhiner @dbolen Thanks for your leadership. Larry Hiner, Sacramento CA, Program Associate, Organizational Learning #astdchapters

 Apr 19 2012 00:22:16 dbolen QWrap 2) What topics would you suggest for upcoming chats? #astdchapters

 Apr 19 2012 00:22:21 larrystraining Larry Straining, CPLP – #CCASTD – ALC PAC – I will be at ICE, come visit me at SU312 Look forward to connecting at #ASTD2012 #astdchapters

 Apr 19 2012 00:22:23 ASTDNEFL name = Alison Cruess, chapter = NEFL, area = Jacksonville FL, area = technology #ASTDChapters

 Apr 19 2012 00:23:16 jenni694 QWrap 2) Would like to see Community Outreach topic #ASTDChapters

 Apr 19 2012 00:23:38 dbolen @drlarryhiner Larry, thanks for joining us tonight and your insights #astdchapters

 Apr 19 2012 00:24:05 dbolen Please send your suggestions for future chats to @LarryStraining @dbolen @jenni694 #astdchapters

 Apr 19 2012 00:24:20 dbolen Pls spread the word, invite others to our & tell us if you blog about the conversation. #astdchapters

 Apr 19 2012 00:24:51 jenni694 Good night all! Thanks for hosting @dbolen! #ASTDChapters

 Apr 19 2012 00:25:15 dbolen Thank you for joining us and good evening. #astdchapters

 Apr 19 2012 00:26:04 larrystraining Night all, great chat! #astdchapters

 Apr 19 2012 00:26:06 ASTDNEFL Thanks all! #ASTDChapters

 Apr 19 2012 00:26:11 drlarryhiner Is there a way to get a transcript, so we could re-post for our chapter leaders or send out as a file (with links preserved)? #astdchapters

 Apr 19 2012 00:26:37 drlarryhiner And to all, a good night! #astdchapters

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